notes

Digital Marketing Data Analysis

Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Marketing Funnel

Awareness -> Interest -> Desire -> Action

Attribution Model

• Last Touch
• Last Non-Direct click
• First Interaction
• Linear Attribution
• Time Decay
• Position Based

Game lifecycle

• Design Pre-Heating Period
  • User profiling
  • Targeting
  • Competitor analysis
• Beta/Open Test Period
  • Game experience
  • Price optimization
  • Marketing
• Open Period
  • User engagement
  • Monetization
• Matured Period
  • User retention
  • churn analysis
  • Reference analysis